If you’re building a social media presence from scratch, you’re going to need some help. There’s no way around it!
So where do you go looking for your helpers? Well…here of course! Actually, I’ve got a few other ideas to help you get started.
[clickToTweet tweet=”Everybody needs a team…and bloggers need a social media team. #socialmedia #team” quote=”Everybody needs a team…and bloggers need a social media team.”]
Social Media Friends
Do you have a few Facebook friends that either a) love you dearly or b) love your blog or website dearly, or the best c) love you AND your blog dearly? These are people that can be your helpers! Ask them if they would mind helping you get the word out. The worst they can do is say no. Right? You know I am. Either send them a message or talk to them in person and ask if they would share a few things about your site or share a link from your Facebook page.
Let them know it really helps your page if people like, share or comment and ask them if they would at least give anything they agree with or can get behind a quick like. Every click helps. I have quite a few blogging friends and I always make it a point to give anything from their pages that float through my newsfeed a like and sometimes I’ll share it, if I totally loved it or it resonates with me. I already have enough of my own content to share that I’m pretty picky about that, though. Also, my momma follows me on Facebook. 😉
The same thing goes for Pinterest or Twitter. Get a few people on board to help you extend your reach on whatever social media platform you’re using!
I think I’ve already mentioned this once, but it’s worth repeating. Join a few Facebook groups just for bloggers. Get involved in share threads once or twice a week, or more if that’s your thing. Many of them require that you interact with 2-5 different posts in the thread in exchange for interaction on yours. There’s no measuring the outcome on these…sometimes I get lots of action and other times very little.
Note: I recommend avoiding sharing threads that require share for share. What’s “Share for Share”? If you put your link or your tweet or your pin or a link to your page for follows they require that you reciprocate for all the people in that thread. This can destroy your credibility with your true followers and can end up hurting you in the long run. Unless they are very focused within your niche, you don’t want 100 extra likes on your Facebook page from people that care nothing for your content and are never going to interact with it.
Pinterest Group Boards
If you’re wanting to make the most of Pinterest it’s important to join a few Pinterest group boards. PinGroupie is a great way to find them! You can also look for Pinterest networking groups on Facebook. Be sure to read their terms to make sure they are ones that will work for you. Those can be found either in their group description or in the group files.
For the Ministries & Causes…
If you’re working to promote a specific event for your ministry or cause, or perhaps even a book launch (especially if your target audience is in the 30+ group) I recommend setting up a secret Facebook group and adding at least 10 or 15 people that you know are backing your event or cause.
Choose people that you know use social media fairly regularly. Then give them easy assignments, keeping in mind that they need to be based on either a public page or group. You can’t share photos or status updates or events that originate in secret or private groups.
I’m currently working on a church event right now to help them get the word out and have worked with other authors and group events to help create a social media presence or awareness and this is a highly effective way to do just that!
Quick tip: Click the time stamp on the Facebook post that you want to share and it will open in a new window. Copy that link and post it in your group. I also recommend deleting the link preview as that can confuse people. Point them to the link and urge them to click the link and then go like/share/comment on that update. I also like giving that option of whether to like/share/comment on any given post. All three will help the Facebook algorithm wizard know your post is both important and engaging.
[clickToTweet tweet=”Why you need a #socialmedia team and how to build your own. #B2B #write31Days” quote=”Why you need a social media team and how to build your own. “]
Do you have your own social media team? If not, recruit a couple of friends, join a group or find a way to network and create your own team.
Have you missed a post in the “How to Build A Social Media Presence (From Scratch)”? Click the below to read the rest!