Yesterday we talked about the importance of going where your audience is. And that’s so important. It should definitely be one of the deciding factors as you choose which social media platforms to invest your time and energy into. Also, your own personality is going to play into what platforms you should invest.
That being said, you still need to do a little research….something a little deeper than polling your best friends and calling it a day.
[clickToTweet tweet=”The do all the things method doesn’t work so great with #socialmedia. Be picky & make a plan.” quote=”The do all the things method doesn’t work so great with social media. Be picky & make a plan.”]
So. Let’s start with the most obvious one…
Who’s on Facebook? Well…pretty much everybody. Except for the young ones. Teens and college kids pretty much like to do without this one. Either their parents are tagging them and causing unwanted attention or they just don’t see the point. The population of Facebook would make it the largest country on earth if it had a physical location. It is unequivocally the largest and most universal social media platform.
As bloggers we often tend to want to write Facebook off because it can be so frustrating to navigate the constantly shifting algorithms, but my vote is to maintain a presence until we see a defining shift in the popularity. Create a simple posting schedule and stick to it.
If you’re not going to set up a Facebook page for your blog, be sure your blog domain is listed as part of your public profile and when you share links to your blog on your personal profile, be sure to set them to be public, rather than for friends only.
Stuck? Follow a few networking gurus on Facebook and pay attention to how they interact. Then incorporate some of those ideas into your own strategy. On my personal blog’s Facebook page you’ll see me post once a day with intention. Then, if I see something that pops up in my newsfeed that’s popular and relevant to my tribe, I’ll share that as a bonus.
For my collaborative blog’s page, there are 5-6 posts a day. All the content on that blog is evergreen and there is over 3 years worth of the good stuff there. So our schedule looks like this:
- New post
- Post from last week
- Evergreen post pulled from the “Related posts” of one of the previous two posts shared on the page.
- Reader question of the day
- 1 shared post from another page-either a trending graphic or link. And I mention the page when it’s one that I think our readers would benefit from following.
- New post
That formula’s not perfect, by any means, but the traffic has gone up about 20% since I started following this schedule regularly.
Is your tribe pretty girly? Then this is a great place to focus your energies!
The first order of business, is to make sure your Pinterest account is a business account, not a personal account. If you don’t want to build a new Pinterest following, no problem! You can easily convert your personal account to a business account and keep all of your followers. It’s easy peasy! Why do I recommend this? Because now you’ll get analytics! And the analytics are a great tool for you to grow your Pinterest presence. Also, apply for rich pins. They make you look “official.”
Quick strategy: (Come back tomorrow for a more in-depth strategy!)
- Create boards that correspond with your categories.
- Keep a pin ratio of about 80% others’ content and 20% yours.
- Have one board that’s just all your blog content that you pin to daily.
- Check your analytics to figure out the best time to pin and what
Is your tribe pretty girly? Then this is a great place to network! Is your tribe all college kids? Then this is a great place to focus your energies and promote your blog.
- Try to have more followers than people that you follow
- Search for hashtags that relate to your content. Then start a conversation. Or retweet them.
- Know what hashtags will work well for your content to help get you noticed.
Yep. Those are the top dogs, but there are loads of others. I would suggest having some sort of presence on each of the three above, then maybe finding one or two more that will best allow you to connect with your tribe. Makeup blogger? Then you need YouTube, girl! Photographer or Food Blogger? (Insta)Gram it, baby! College kids? Maybe try Tumblr or Vine or Snapchat. In other words…know your tribe. Go where they are. Be sure to incorporate key words and/or hashtags depending on your platform.
Which social media platform do you love best? Will it work for your tribe or your ministry or your business? If yes, then come up with a strategy. It can be a s simple as posting daily or as complex as scheduling out 15 posts throughout the day. What will work best for your tribe?
Do you have some sort of presence on Facebook? If not, consider adding your domain to your personal profile and making any posts from your site with a public setting. If your words writing, they are worth sharing!