I love to read other people’s blogs. I visit many different websites, sometimes to give feedback and other times because a link caught my eye. I’ve been blogging for over three years. In internet years that’s ancient…even worse than dog years. I’ve seen numerous “About Me” pages over the space of those three years. Some great, some not so much.
Before I get very far into this, I want to clarify that there is a difference between an About Me page for a blogger and a business “About” page. And if you are both blogging and running a business on the same site, you’ll need to weigh both sides to find what will work best for you and YOUR site.
As a blogger you need to give a good sense of your personality, a taste of your voice, and an overview of what can be found on your site. In the case of a blog, you’re not selling a product, you’re “selling” YOU.Your 'About ME' page is the foundation of building a relationship with your readers. Click To Tweet
If your site is solely for the purpose of a business you’ll need to use the About page to convey some simple facts about the products or services available on your site, your business’s mission, all the while showing how you are uniquely positioned to solve the problem they had when they clicked onto your site.
Before you start writing your about page, you need to consider a few things. Hopefully you’ve already done them without even really stopping to think about it as you built your blog. But maybe intentional thinking was not the part of your brain engaged when you staked your claim on the internet. I know it wasn’t mine!
Since I’m first and foremost a blogger, I’m going to be tackling this from a blogger’s perspective. And from a blog reader’s perspective. If you’re a business website owner, hit up Google or Pinterest. There are loads of great tips available!
How to Write Your About Me Page:
Identify your target audience.
Don’t skip this step. Just don’t. It’s the core of your blog. If you don’t know who you’re writing for, you’ll never find them and be able to share your words with them.
So for just a moment, let’s daydream. Picture in your mind the people that you want to be reading your blog. Who do you see? Tired mommas who just need a good laugh and a two-minute distraction from the never ending drudgery of laundry? Savvy shoppers looking for coupon deals? Eager DIYers looking for the next fabulous pallet project? Women in need of encouragement? Or maybe you see technology challenged people who are parenting children that are MASTERS of technology and you want them to wake up smell the coffee rather than playing the ostrich on internet safety? (yeah…that would be me.)
Once you know who you’re writing for, it’s easier to craft your About Me page. If you need to be professional, you can. If you think you are hysterical and you’re writing to entertain…rock it! If you’re a fan of subtle snark, snark away and let your underhanded humor carry your message. If you’re breezy and upbeat, let it shine to engage your readers.
Know your “Why.”
If you’ve created a tagline for your site, you probably have your why figured out. There’s something about culling the purpose of your site in its entirety down to 5-10 words that will give you a deeper understanding of your why.
You might have just randomly taken up blogging with no niche or tagline in sight, instead choosing what you hope is a clever enough domain name to make up for that fact. Not that I would know anything about this. *Ahem*
(Did you know it took me a year…A WHOLE YEAR…to come up with my tagline and identify my niche?) I don’t regret it at all! Rather than boxing myself into something right off the bat, I was able to slowly explore different topics and find out what interested me and what I was most passionate about. Then the words started bubbling out of me!
-Tayler over at The Morrell Tale wrote a great post about UnBranding and how it has worked well on her blog! Don’t stress if you’ve not been able to narrow down a niche or come up with a stunning tagline, especially if you’re just starting out.
Even without a well-defined niche or tagline, there’s still a “why.” We all have something in us that made us decide to set up a blog and dispense words into wide-open public spaces for anyone in the world to read.
So, know your why and speak it on your “About ME” page.
What sets you apart?
I am not advocating the humblebrag here. Absolutely not. People will see right through that. So go ahead and brag. If you’re really good at something, tell me about it. I want to know. Why else would I have clicked your “About Me” page? Right? What makes you different than the 947,382 other bloggers out there? (And that’s just the ones I know about.)
If you go to my “About Me” page you’ll find some of the happenings that have shaped me to be able to blog about what I blog about. You’ll find my experience. And you’ll learn about who I really am. Yes. I love techy stuff and gadgets. But I’m also a musician and a mentor in a MOPS group. Some of that is completely applicable to what I choose to write about, but much of it is not.
Putting it all together.
Now to pull this information together and make your “About Me” interesting.
- Use your very best blogging voice (click here if you missed that post!).
- Invest some serious time editing and re-editing until you LOVE what it says about you. This page is like the trunk of your blog-tree. Aside from your home page it will be your MOST VISITED page on your blog (as long as you make it easy to find!).
- Sprinkle liberally with photos that will help you become more than just a 2 dimensional spewer of words. We are a visual society, so help a sister out and show us what makes you tick, don’t just tell us.
- Put your picture in the sidebar of your blog along with your short bio and link it to your About Me page. Don’t want to figure out how to code that? I love the Image Widget plugin for WordPress by Modern Tribes. It acts as a widget and you can add your image, and paste in the URL and bam! it’s done. Easy peasy.
- Add your “About Me” page to your main navigation menu. Don’t hide it under a submenu or let it be hard to find. If I can’t find it, I’ll most likely never be drawn back to your blog again. And I’m pretty sure I’m not the only one.
You know that buzzword “authenticity.” Gah! It’s hard. It takes bravery. Give your blog a face. Build a relationship with your readers! It begins with your “About Me” page!
You guessed it. Visit your blog’s “About Me” page. Be honest with yourself. Did you phone it in on this one? If the answer is yes, it’s time to get busy. Give it a redo. Make it something you’re proud of, then show it off on your site. Is it easily accessible? If not, make it be simple to navigate to. If you have questions or would like some input, consider joining the Hardball Tech Network group on Facebook.
I can’t wait to see your “About Me” pages!
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