First of all, I feel this needs a disclaimer. Yesterday was a confession. So maybe be careful about telling me too many juicy secrets because apparently I just love to spill my guts.
Yesterday I wrote about “Constructing Your Elevator Pitch.” In hindsight I feel like I should have called it “How to talk to IRL people about your website.” And you probably understand by now, that I’m not that great at it. Talking to other bloggers-no big deal, but telling my homeschool mom friends…I can’t even. For some reason I get so tongue tied and worry that I’ll come across as narcissistic or completely out of touch with the real world.
So here’s the disclaimer: I’m NOT an authority on this subject. I’m learning right along beside you!
This balance between passion and conceit seems to be very delicate for me. Perhaps you hang out on this same teeter-totter. Or maybe you have no problem talking about your blog or website. Kudos to you if that’s the case.
Now that I have finally managed to tie a stream of income to my site I struggle even more. I crave the sweet spot that lets me speak of my skills with confidence, yet doesn’t earn me a reputation as a know-it-all.
I have a few ideas about how to master this balance, but I’ve also gathered some more ideas from some of my own favorite blogs since I’ve already issued a disclaimer.
Name It & Claim It
Not in the “doctrinal” way, though. This one actually applies online more than offline, but bear with me. Your web address needs to be in your “about” section on every social media profile that you maintain. I can’t tell you how many times I’ve been in a Facebook network, clicked on a person to see their blog and come up with nothing. Absolutely no mention of their blog whatsoever. If you want to grow your website, you need to make it easy to find.
Get them. I know it might feel silly, especially if you’re not out to make money on your blog yet. They can be super simple and you don’t need a ton of them right off the bat. What to include? Name, logo, web address and email. That’s all. I made little mini half-sized cards at Moo.com and loved the way they turned out. I keep about five of them in my wallet at all times. And a few more in my laptop bag.
Hand them out. What?! Yeah. Anytime someone in real life asks you about your blog, give them a card. Or if you’re sitting in the church lobby waiting for your children and working in Photoshop and they ask you what you’re doing (that’s never happened to me by the way! 😉 ) give them a card. Put yourself out there!
I’ve made no secret of the fact that I’m an introvert. I’ve learned how to override those natural tendencies when needed, but always my first choice is to stay in my bubble of safety. But networking is important if you want to be “found.”
The easiest place to start is Facebook! There are tons of blogging network groups. Some are for the purpose of social sharing, others for the purpose of learning and others for affiliate networks and promotions. There is something for everyone!
A few of my favorites: Inspired Bloggers Network (for learning-anybody), The Peony Project (promotion and learning-girly, mostly younger bloggers), Blogger2Business (for learning-anybody), The Women of Midlife (sharing and encouragement-Midlife women) and a ton more! And have I mentioned Hardball Tech Network? Yeah. That’s for YOU!
More Ideas from other blogs:
- How to Promote Your Blog Offline and In Real Life
- 10 Smartest Things You Can Do To Promote Your New Blog
- 9 More Ways to Promote Your Blog Offline
- If you don’t have business cards, get the ball rolling on that. Vista Print or Moo are great places to have them printed!
- Make sure your URL for your website is on all of your social media accounts.
- Join a Network. If you’re lucky enough to have a local IRL group, that’s awesome! If not, find an online one to join.