One of the most important things you can do for your social media presence is to make sure your graphics are the correct size for the various social media platforms. They’re all a little different, so it means making more than one graphic for each post. Ugh. Right?Optimize your graphics for social media...it's the foundation of a strong social media presence.Click To Tweet
It sounds tedious, I know. But there are many tools popping up that can help you whip those graphics out quickly. So don’t be afraid or get all bent out of shape.
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Picmonkey and Canva both offer graphic templates optimized for each of the social media platforms. And now there are new web apps AND phone apps popping up all the time. The newest web app that I saw this week is offered by buffer-Pablo. If you need something simple this might be perfect for you.
There are many great tools available to help you with optimizing your graphics for social sharing, depending on your comfort level with all things techy and the tools you have access to. I personally just use a couple of templates in Photoshop that I’ve created for the right dimensions to work with my blog and Pinterest and Facebook, which are my two primary social media accounts.
If you just really can’t even fathom making different sized graphics for multiple formats of social sharing, let me give you the most simple two sizes:
- Horizontal (For Facebook, LinkedIn, Google+ or Twitter) 1280 x 720 pixels
- Vertical (For Pinterest or Google+ or Instagram) 735 x 1100 pixels
Just make sure you keep your text from drifting too close to the top or the bottom and the graphics should work on multiple platforms.
p.s. I’m totally a cheater. I’ve found having the two sizes works great for me, even though they’re not exactly set to scale for specific platforms.
Have you been optimizing your graphics for Facebook AND Pinterest? If not, today’s a great day to start!
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