Let’s talk tools of the trade: scheduling tools for social media!
You can’t realistically be available to run social media for your website/blog/ministry/business all the time, right? Because, UGH!! Nobody wants to spend all that time tied to a computer screen.
BUT…we know that consistency is important on social media. Posting every day helps build our reputation and relationship with our followers and encourages more engagement.
[clickToTweet tweet=”It’s time to put the internet to work with you. Schedule your #socialmedia! #write31Days” quote=”It’s time to put the internet to work with you. Schedule your social media!”]
That means you need some tools to make your magic happen even when you can’t be there. So here are some of the tools that have helped me plan and schedule out content for various social media. And a bonus one that’s on my wish list!
(This post may contain affiliate links. Read my full disclosure here.)
This one’s a free plugin that allows you to plan out your content on your blog. When I come up with an idea for a blog post, I add a generic title and put my idea in the quick edit text field. Then I can come back later and work on it. Its drag and drop format makes it easy to schedule out your ideas and make adjustments as needed. I especially love this for my collaborative blog.
Facebook Scheduler (FREE, Web & Pages App)
I know it seems a little silly to add this, but it’s a tool at your disposal, it’s free and a lot of people overlook it. Some don’t even know it exists. This is for Facebook pages only. And guess what? Facebook is just full enough of themselves that they really penalize you for using third party schedulers to plan out your content for your page. So if you don’t want to post on the fly, use the scheduler FB offers. But know that posting live on FB is always your best option for the most engagement. They’re stingy enough that even they don’t like their scheduler.
And don’t forget about that Facebook Pages App to use on your mobile devices. It is awesome for posting and answering messages to your page on the go.
I recently upgraded to the paid version because I have multiple sites and Facebook pages and groups to manage. But if you’ve just a few profiles to manage, the free option will work fine for you! This allows you to schedule content for Facebook groups, which is fabulous, IMO. It also manages Instagram, Twitter and even Tailwind for Pinterest. Up to five streams of social media are included in the free version.
I love the simplicity of this app! It’s probably my favorite scheduling tool. You set up your posting times to best fit your audience and then Buffer keeps a queue. Anytime you have something you want to share, hit the Buffer button and decide where to share it. Type in what you want to say and then pick how many times you want it to post. Then Buffer ads it to the queue and you are set. So simple!
I mentioned this one yesterday in my post about Pinterest. Y’all, this has blown my Pinterest account up! I am not even kidding a little bit. For the cost of a Starbucks coffee, I’ve seen my Pinterest engagement go up over 50% in the last 30 days and my initial bump was over 400% increase in impressions. This translated to quite a bit of additional traffic to my blog, so I’m sold!
This one is also for Pinterest. You can schedule your pins in a queue, then drag and drop them to show up where and when you want. It’s very visual and user friendly. I gave it a try, but decided to work with BoardBooster for now, to be kind to my budget.
This one takes a little bit of setup, but once you’re happy with all of your “recipes,” it’s basically maintenance free. Be careful about what you automate, remembering that there’s a 140 character limitation if you’re automating things to post to Twitter. I’ve actually got to go make some adjustments to my recipes soon because I’m not loving how some things get pushed to Twitter.
Mostly I love this one for more personal stuff like the reports it can send me at the end of the week for my Fitbit and how it can create a reminder for my phone if I “star” an email. Yeah…it puts the internet to work for you! If it connects to WIFI, there’s a recipe (or 100!).
If you’re already using Hootsuite, you probably won’t need this one. But it’s a fantastic way to keep an eye on everything happening on your Twitter feed.
This one allows you to create the social media content for your blog post BEFORE it publishes and then pushes it all out when your post publishes. It’s also got an editorial calendar built into it as well. And it helps you boost older posts. AND it all works right inside WordPress.
This one’s on my wishlist, y’all. When I have enough annual contracts up and running over at my business, this will be one of the first investments I make! The Edgar scheduler has amazing reviews. Especially if you are a blogger or business with evergreen (always relevant) content. You create your updates, add them to libraries or lists, then schedule when to pull from your various lists. Edgar keeps populating the ones with the best engagements so you never run out of content for your social media channels.
- Monitor how much time you spend on social media.
- Keep a list of what you’ve done.
- What can you schedule? What scheduler would work best for you?
- Take a deep breath and walk away from the screen for awhile.