For years now, I had written off Pinterest as nothing more than a simple bulletin board of ideas. I didn’t consider that it could be useful in building the traffic for my blogs because I didn’t do DIY or cooking or any of the stuff that was floating through my feed. I really missed the boat on this one.
[clickToTweet tweet=”Pinterest has the potential to become your greatest traffic referral.” quote=”Pinterest has the potential to become your greatest traffic referral. #Pinterest #Write31Days”]
I just recently learned the error of my ways. I’m still settling into the whole idea of using Pinterest as an actual tool rather than just a personal digital hoarding space. But since I shifted my perspective and started treating it like the amazing promotion opportunity that it is, I’ve seen a huge increase in Pinterest engagement and traffic to my blog.
Thankfully, along the way I’ve managed to build a decent following by just using Pinterest. So now’s as good a time as any to dive in. This is a work in progress for me. Here are a few of the things I’m being more intentional about where Pinterest is concerned:
Pinning Every Day
Just like all other social media platforms being consistent is important. It helps keep you in front of your followers even when you aren’t sharing new content from your own site. You can still provide valuable and pertinent information on a daily basis.
Honestly, I just don’t have time for this, so I use (affiliate link) BoardBooster. It allows me to pin to secret boards and moves the content of those boards to their public counterpart at a schedule that I set up. It looks like I’m pinning everyday, but in reality, I sit and schedule everything to my private boards in about an hour, once a week. I pay $5.00 for 500 pins/month.
Be Intentional With Your Boards
I’m still in the process of weeding mine out. (Like I said…work in progress where Pinterest is concerned!)
- Set up boards that correspond to the categories on your blog.
- Create one board that you always pin all of your blog’s content to and make it the first board on your profile. Consider it your “Portfolio.” Then also pin them to whatever board they fit with. Maybe spread them out a little bit, though.
- Organize your boards so that the boards that are most relevant to your blog appear at the top.
- Choose your board covers, especially those top 10, with care. Either design them yourself, or at the very least pull graphics that correspond with your branding for your own blog. Don’t let an ugly picture define a whole board.
- Use key words in your board titles.
- Don’t have too many boards. Okay. This is one I keep reading, but I really don’t have any idea how many is too many. I’m pretty sure I have too many. But I’m working to cull down and ditch boards that are no longer relevant for me. I’m just enough of a rebel, that I’m not going to let someone dictate a magic number that squelches my style.
- Join a few group boards
Make Pinnable Graphics For Your Blog
I’ve already written about this one and have plans for more info on graphics coming soon. So if you’re looking for info right now on how to make your graphics for Pinterest better you can check these two posts out:
Would you like to know my most pinned post? It brings me traffic to my blog every day and has since the day it was published. I had no idea it would take off like it has. I’m working on a plan to monetize it and later update it for the end of the MOPS year. It totally says the freebies are for MOPS, but really, they’re for anybody that wants a splash of color and inspiration to help decorate their spaces.
Everybody loves a good freebie, right?
Go look at your Pinterest account.
- Make sure your first 10 boards are a good representation of what your blog’s content contains.
- Create a portfolio board if you don’t have one already.
- Drag and drop your boards to make sense for your followers. Organize those boards!
- Freshen up the board cover photos, especially if photos looked warped or are not great quality.