Before we get into why you need a blog tribe, let’s talk about what your tribe actually is. Close your eyes for a minute. Picture 1,000 people reading your blog posts on their phone or computer…the ones that you are specifically writing for…
Now describe them really quickly, right off the top of your head. How old? Gender? Stage of life? Ethnicity? Median Income? Who are they? They’re your tribe! They might be a large and wide group or a more focused group of people. But they’re the ones you’re writing for, even if they don’t know it yet.
So how do you connect your site to your tribe? I wish I had a really easy answer for you. But the truth is, it just takes passion, time, hard work and consistency. Even some of the most widely known bloggers (Jen Hatmaker anyone?) will tell you that it took years of hard unnoticed work before they connected with their tribe.
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Here’s one tip I do know. You can’t just create a website or write a blog post and expect people to find and connect with it without a little work on your part. You have got to take it to your tribe!
So where are you supposed to find these people? Well…social media. IRL (business cards!).
If you’re a college student hoping to connect with other college students don’t be wasting your efforts on Facebook. If you’re a 40 something blogger, chances are your tribe aren’t necessarily hanging out on Tumblr. So figure out where they are and put yourself out there. Focus your energies on social media to where they are! Don’t waste your time being present on all of the social media platforms. Instead, invest in the ones that will give you the most return on your investment.
If you have any aspirations of growing your blog or reaching new clients and customers, your tribe is where it’s at. That’s why you need them. Engage with them. Be yourself! As they connect with you, they’ll share and your tribe will grow. It may grow by one person a week, or maybe in tinyÂ leaps or perhaps even groups of them, if you catch a viral wave.
- Go read 10 Ways to Build Your Blog Tribe. Â Which of these have you already incorporated? Which ones do you need to work on? Set some goals on how to incorporate them!
- Identify where your tribe is. If you know for a fact they’re all on Facebook, then figure out how to make that work for you. Study how the algorithms work and optimize your blog for Facebook sharing. If they’re on Pinterest (often overlooked, but amazing source of blog traffic if your tribe is made of women!!) take the time to understand how to optimize your blog for Pinterest. Artists, authors, brands…learn how to make Twitter work for you!